COVID has boosted web traffic, and e-commerce. Here's how to capitalize on traffic and make web design work for you

Anton Hilton • Jun 02, 2022

COVID has boosted web traffic, and e-commerce. Here's how to capitalize on traffic and make web design work for you


Digital world as a whole has seen a substantial increase in demand during the pandemic. Reputed ecommerce stores like Amazon, Walmart, and others have seen a 100 percent increase in traffic. 

  • A major reason behind this rise is that most of the population is stuck at home and looking for ways to shop online. 
  • Amazon sales have skyrocketed in the past few days mainly because people are buying products online instead of on the ground. 
  • People are working from home so that is another reason the ecommerce traffic has increased drastically. They don’t go out so they are less likely to shop in stores or visit malls. 


Where this has increased the traffic to most ecommerce websites, it has also created an opportunity for most ecommerce brands to improve their web design and user experience to increase the order volume. 


In this article, we will discuss how ecommerce stores can use the right strategies to increase website traffic and get more sales.


How to Increase Website Traffic During COVID?

Here are some of the best ways to increase website traffic to your ecommerce store during COVID and beyond.

  • Focus on Organic Rankings

First and foremost, focus on bringing organic traffic to your ecommerce store. Organic traffic is focused on buying intent. People who are looking for products get to your store by searching for specific keywords. This is only possible when you have these keywords available on your website and you are promoting your products by emphasizing these keywords. So, focus on two things: On-page SEO and Off-page SEO. To read more about it visit Backlinko guide.

  • Improve Site Schema

The second most important thing for bringing decent traffic to your website is by adding site schema to your website. Schema makes Google search understand what your website is about. If your website has proper product schema available on all product pages, they will rank higher in search engines. Since site schema is of many types, you will have to decide which one is most suitable for your website. In most cases, Google My Business listing and product schema are enough for ecommerce pages.

  • Add Live Chat Support

People visiting your website are looking for a specific product and its price. If they don’t find that product, they are going to ask about it on live chat. You should have someone available 24/7 to answer user queries. This way people won’t bounce off your website. If they order something after visiting your live chat support section, then that is a success for your business.

You can even make this lucrative by offering a commission to the live chat assistants who make people purchase from your website during COVID pandemic.

  • Collaborate with Influencers

Influencers are the biggest source of revenue for any business. You don't have to hire top celebrities that charge millions of dollars, instead you can only hire influencers that have a few thousand followers available. Studies have shown that influencers with a small following can have more impact on businesses than celebrities with millions of followers. Moreover, these small influencers charge less so, that is a win-win for both the influencers and business.

  • Get Google My Business Listing

Finally, the best thing you can do to improve site traffic to your website is by adding Google My Business listing and then doing local SEO to target people in their states and cities. Most people are searching for products in their area on Google maps and even on Google search. For example, if someone is searching for leather jackets in Ottawa, they are living in Canada and looking for options that are closest to their house. If you can deliver to them in time, you can optimize for this specific local keyword. You will be surprised to see how many people actually get to your store through these search terms. Similarly, if you are selling a digital service like web design, then your local search term should include the city or area name. For example, web design Leicester, web design Nottingham, or web design Derby.

Increase Website Design and User Experience During COVID

Now that you are getting a decent amount of traffic to your website, it is time to optimize your website and make the site user experience even better for the visitors.

  • Improve User Journey with Site Navigation

People visiting your ecommerce store want to get to their desired destination, which is the product page in this case, in less than four seconds. If they don't find a search bar on your website or a menu option, they will simply bounce off to another result. This will not only impact your organic rankings but it will also lead to bad user experience. You can change this once and for all. To get started, simply enhance site navigation. If you can add an elastic search to your website, that would be even better. 

  • Improve Checkout Experience

Users like the one-step checkout process in most cases. If your website has a two-step checkout, or if the form is taking ages to complete, then customers will close the checkout and move to another website. To improve conversions on your ecommerce store, add a guest checkout option. This way, users won’t have to add their details, they can simply use the guest checkout and buy the product. 

  • Add Social and Trust Badges

Stores need to look genuine and trustworthy to the visitors or they will not spend money on your ecommerce store. This is only possible when you have trust factors on your store. 

These trust factors include having trust badges for payments, having a proper address and location, a GMB listing, user reviews and third-party reviews like Trust Pilot, discounts, and a referral program. 


  • A/B Test Product Pages

Your web design should make people buy your products. This is only possible if you test your website product pages properly. Make sure that you are putting your best foot forward by multivariate and A/B testing of your website pages. 

You can even go for longer descriptions, review sections, pictures and videos of your products so that people can learn more about the product directly on the product page before purchasing it.

  • Add Explanatory Videos & Product Guides

Product pages should not be limited to product description alone. Most people directly land on product pages when they search for a product-specific key term online. If your product only has a limited specifications column available, they are less likely to buy from you. However, if you have an explanatory video section, a product guides section, and a picture slideshow available with a complete description of product features, they are more likely to purchase from your ecommerce store. 

  • Invest in Targeted Advertising

Finally, when you have properly realigned your user journey, the next step should be to create targeted advertising. Select a buyer persona and target to this audience. Today, paid marketing tools on social and search engines have made it a lot easier for people to target a specific persona. Simply select their interests, demographics, locations, and activity to target a specific type of people for your product ads. Once your strategy starts selling your products, double down on this strategy and create lookalike audiences. People are more likely to buy from your ecommerce when they see your ads appearing in searches and on social media like Facebook, Twitter, and LinkedIn.

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How HWD Can Rebuild Your Business In COVID-19?

By Anton Hilton • 02 Jun, 2022
COVID-19 has hit us like a sledgehammer. From losing people to unbearable loss in business, everyone is still unable to recover from the pandemic’s after effects. But for entrepreneurs, this emerged as an opportunity to reset their business or start something from scratch. Even people who have a product idea or a service to sell will find this blog quite helpful. We are talking about a magical tool. A tool that will help you create a website in a hassle-free manner. HWD is a Photoshop-like design tool that eliminates the need for coding and allows users to create beautiful websites with just a few clicks. Although some countless tools and add-ons claim to do the same, HWD outwits them with its creativity, innovation, and ease of use. It’s a new generation tool that helps designers save some energy and create a fascinating website. The most significant advantage of using HWD is its ability to give you front-end coding without prior knowledge of coding. The front-end is like HTML or CSS, which helps you create your website’s design using simple features. What Makes HWD Unique? As discussed earlier, HWD takes your mind off the complex coding and helps you place elements of the website with little or no knowledge of coding. For instance, when you place the first element - the paragraph on the website, it just sits there on the screen. For a non-tech-savvy person, this is nothing, but a developer knows what efforts are required to place a simple paragraph in a container and display it on the website. When a web developer places a container - a box for a paragraph it needs to adjust the container’s width, but HWD makes it easy by eliminating the width problem by taking care of it. HWD is mainly a great tool to add HTML elements to the page without coding a single thing. Once you place the elements: buttons, text, or images, you can easily match the CSS code with the theme of your website. This feature alone makes HWD above all the other website builders out there. In others, you don’t have such freedom. You’ll be given templates, and you can make the edits in those templates. With HWD, you’ll be given the freedom to do the editing yourself. You must know and understand web design concepts like box model, floating, positioning, and fundamentals of the website. It’s a slight learning curve that will give you long-term benefits. If you haven’t heard of these terms before, they are easy to learn. Simply search them on YouTube, and once you’ve got a grip on these things, you’ll be able to create some unique websites with HWD without the help of any web developer or knowledge of coding yourself. HWD For eCommerce You can integrate an eCommerce website into the designer. With eCommerce, you will be able to perform two things. Upload your categories and products, which are the base of every eCommerce website. Once the products and categories are up, you’ll be given the checkout and shopping cart feature that you can choose as per the design of your theme. HWD for eCommerce is ground-breaking. For instance, if you sell insurance and don’t know much about website development or design, using HWD, you’ll be able to add Unoccupied Property Insurance, Motor Trader Insurance, The best thing about HWD is the ease and freedom it gives over Shopify or Wix that is challenging to match. If you start using HWD, you’ll not feel comfortable using any other tool. HWD For Clients & Teams You need to know about HWD editors that the editor is super easy to use. Whether you are a team or using HWD for a client, with a bit of learning, you’ll be able to use HWD editor with ease. Whether you’re a startup owner or a medium-sized business owner COVID-19 has put everyone's lives at a halt as business people are still going through tough times. In such times it is challenging to hire a full-time developer or designer to create a website. This is where HWD will help you out. You’ll create and diversify your designs with the fantastic features that HWD gives to its users. You’ll be able to organise elements attractively. Anyone who wants to know more can always join the HWD Wishlist area, where people can discuss new features and things that they need in the tool. You might assume that there are some limitations with HWD, but when you have a limited budget or already been affected by COVID-19, HWD can help you cope-up without spending a dime on developing your website. The only thing that you need to know and learn is the learning curve that needs some time. Once you are aware of the fundamentals of web design and development, you’ll be able to create designs that will amaze you. Overall, HWD is something different from the rest. If you don’t know about website development or design, then HWD is your way out. Conclusion HWD is for people who consider coding as their enemy. Even without knowing how to code, you can create a website that can initiate your business success even after the pandemic. Indeed, you might be sceptical about using HWD or not, but if you don’t try, how will you be able to know the difference between HWD and other website builders out there. In the end, HWD is for everyone. Indeed, with a bit of a learning curve, you’ll be able to create a website that can quickly sell items online. Whether you’re a startup or a medium-sized business affected by the pandemic, developing a new website with HWD is the smartest choice you’ll make in 2022.
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