Don’t Get a Premade Logo for Your Business. Here’s Why!
If you are thinking of starting up your own business, you must understand the importance of making a unique logo for your business by yourself. Many people disregard its vital importance as they have many other tasks on their plate. However, as many people think that a logo is just a "picture," they don't spend any time on it and often get a premade one. However, this "picture" is a visual representation of your business and becomes its identity.
Once your business starts to grow, people start recognising it with the logo. Think of some of the top brands in the world like Apple, Nike, Adidas, Microsoft, etc. Whenever you think of their names, the logo comes to your mind instantly.
Now let us dig deeper into the reasons why getting a premade logo is not a viable option when starting up a new business, so you can understand the drawbacks of getting one.
What Is A Premade Logo?
As the name itself suggests, premade logos are made without keeping a specific company in mind. These are out there for you to buy and start using for your company. For instance, when you go out and see a small business that has a logo that does not really go with its name or how the business operates, the chances are that it bought a premade logo.
These premade logos are available online, and people can pay to sue them for their business right away. The fact that people can instantly start using them is one of the most significant reasons why people prefer premade logos for their newly started businesses.
However, the fact that you do not get exclusive rights to the premade logo is an alarming thing that you must understand. In the long run, the cost of getting such a logo increases massively compared to the small fee you need to pay to own the rights to a logo.
The Problems Of Using A Premade Logo
Here are some of the problems associated with using a premade logo for your business.
There Is Obviously No Proper Planning
If you were planning properly from the beginning, you would not be in need of getting a premade logo because of the problems of using one. So, you must understand that the chances of failing with no proper planning are significantly higher.
The choice and design of the logo must be a part of your planning, with the long term always in your mind. You need to have a logo that sticks with your business and represents it for an extended period of time.
What the nature of your business is, what are the customers your business is targetting, or how your business plans on communicating with people are some of the things you must consider before designing your brand logo. As far as premade logos are concerned, you can not achieve your desired results.
Lack of Professionalism
When you want to launch a new business, you need to make sure that it represents your business's professionalism with the help of a logo that accurately depicts its ideologies. With a premade logo, this is a feat that you can not achieve. So, it can actually have an adverse effect on the performance of your business.
Lack of Uniqueness
Your logo must be unique from all other logos in the world. After all, your business is a unique brand as well, and you want to keep it that way, right? Imagine a person remembering your business by saying, "what was the name of the business which has a logo similar to [another logo]." You would instead want them to know your business for your own unique logo.
This is only possible if you make a logo yourself, as premade logos don't have the unique element in them and often resemble other logos. There is even a chance that your logo ends up being identical to another logo, and you would definitely not want that, would you?
Lack of Expertise
When you hire a designer to make a logo for your business, they put in all their expertise to create the perfect logo for your business and give you the best bang for your buck. Expert logo designers understand the psychology behind the colour; they realise what to use and how to use; they have a grip on the basics and even many advanced design concepts. All these characteristics allow these specialist designers to produce a high-quality logo for your business.
On the other hand, if you end up choosing a premade logo, you end up compromising on the quality of the designs.
Legal Issues
Some websites with anything less than the legal authority that provides this service might steal materials from different artists and sell them online to other innocent customers. If you happen to be one of those innocent people who unwittingly buy a stolen piece of art, it can cost you a whole lot of money in legal fees to sort the issue out if the original artist ever notices you using their work.
Moreover, Copyright Infringement is a severe charge, and if you find your business accused of it, it will bring on a lot of problems for your business that you don't want. After all of that, even if you manage to avoid all of the legal and monetary issues that come after being accused of copyright infringement, it will be extremely difficult to build a positive image of your business again.
Conclusion
In a nutshell, premade logos may seem like an easy way to lower costs on logo designing and production, but doing so can cost you a lot more in the long run than saving. From making your brand seem nonexclusive to potentially landing you in a trap of legal problems, it is considerably safer and notably better to hire a professional agency to equip you with a logo your business deserves.
