Web Video Marketing: A Quick And Inexpensive Path To Reaching Your Audience

Anton Hilton • Jun 02, 2022

With faster than ever technological advancements, almost everyone around the world is connected to the internet. Also, due to the global pandemic and worldwide lockdowns, people are spending more and more time online rather than going out. Therefore, it is high time that you start web video marketing before it's too late. After all, it is one of the best marketing techniques, and if you are not applying it, you are pretty much already behind all the competition!


What Is Video Marketing?

As the name itself suggests, video marketing is a digital marketing tool that uses videography in order to engage more customers, raise awareness, and drive more sales. If you compare video marketing with other forms of digital marketing such as content writing, this one always takes the cake. For instance, consider a 500-word blog on a specific product, and compare it with a minute-long video of the same product. Which one would you be more interested in online? The majority of people will choose the video over the written content.


Considering the fact that video-marketing is now widely spread in the industry, it is a must-have skill for marketers in order to come out ahead of the competition. Also, people online have a brief attention span, and they can get bored really quickly. So, to have a higher conversion rate and sales, you need to convince as many people as possible in little time, and that is more probable with video marketing.


Why Video Marketing Is A NEED For Businesses

There are plenty of examples and statistics about the success of video marketing on the internet. One Google search will show hundreds of different statistics about how video marketing takes a business to the next level by increasing engagement and a higher sales rate. Here are a few of the popular ones:

  • According to Hubspot, 54% of people watch online videos every day, whereas 78% watch online videos every week.
  • YouTube proudly claims that the total watch time on the website is over a billion hours every single day!
  • Lastly, Google states that six people out of 10 would rather watch online videos rather than on the television.


Considering these facts and hundreds more, you will get an idea of how video marketing is not essential for any business to thrive in the industry. In fact, Hubspot found out that nearly 50% of people look for videos related to a product before they actually consider buying it. Moreover, they also found out that a staggering 72% of people prefer getting to know about a product by a video rather than any other method.


How To Do Successful Video Marketing

Now that you have an idea of how vital video marketing is for your business let us see what you need to do in order to get the most out of it.


Focus On The Story Rather Than The Sale

Your first priority should be to focus on the story so you can build a connection with the viewer. Concentrate on how your product or service will be valuable to the customer, and use the expressive power of a video by attracting to your consumers' hidden desires. 


The more impact your video has on the viewer, the higher the probability that they would be convinced to try out the product or service you offer. Try and be a good storyteller because videos that are solely focused on driving sales are most likely to be ignored by an average potential consumer.


Make Every Second Count, Especially The First 10

As mentioned earlier, an average user on the internet has a brief attention span of just under 10 seconds. This means that you only have about 10 seconds to convince the viewer to be interested in whatever your business offers. 


Make a short video that leaves questions in the viewers' minds and persuades them to visit your company's website. The more impactful the first few seconds are, the more likely the viewer would be interested in getting to know more about it.


Use An Interesting Thumbnail

Popular websites such as YouTube and FaceBook gives you the option to upload a thumbnail with a video. A thumbnail is basically the photo that your video displays before it is played. Naturally speaking, if the thumbnail seems interesting, the view is more likely to tap on it to see the video in more detail. 


If the thumbnail is bland and unappealing, it would not matter how impressive the video is as the viewer would most likely not even start it. Also, it would be much better if you chose a crisp, high-quality image rather than a blurry one as your thumbnail! 


Include CTA's (Call To Action)

Many people disregard the importance of CTA's in a video. To get the most engagement, you need to optimise the content with CTA's such as:

  • Subscribe to the channel
  • Share with friends and family
  • Follow or like the page
  • Check out other content or products
  • Comment or leave feedback


All of these things have a positive impact on your business, especially in the long run. For instance, sharing your video would allow their followers to see it as well. Following or liking the page would make it more engaging to a newer audience. Leaving a comment or feedback would show how the viewers care and what they want!


Optimise For Search

Lastly, make sure that you optimise the video for search, or else you will be missing out on hundreds of thousands of views. You must add keywords in the title of the video and add a well-thought description to it as well. The more optimised the video is, the higher the probability of it being included in the top results in the search!


Conclusion

In a nutshell, video marketing is a must for a business to thrive in the present times. Follow the tips mentioned and create the best possible short video and see how the sales hike in very little time! You'd be surprised by the results, and it would bring you great value for the money invested!

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How HWD Can Rebuild Your Business In COVID-19?

By Anton Hilton • 02 Jun, 2022
COVID-19 has hit us like a sledgehammer. From losing people to unbearable loss in business, everyone is still unable to recover from the pandemic’s after effects. But for entrepreneurs, this emerged as an opportunity to reset their business or start something from scratch. Even people who have a product idea or a service to sell will find this blog quite helpful. We are talking about a magical tool. A tool that will help you create a website in a hassle-free manner. HWD is a Photoshop-like design tool that eliminates the need for coding and allows users to create beautiful websites with just a few clicks. Although some countless tools and add-ons claim to do the same, HWD outwits them with its creativity, innovation, and ease of use. It’s a new generation tool that helps designers save some energy and create a fascinating website. The most significant advantage of using HWD is its ability to give you front-end coding without prior knowledge of coding. The front-end is like HTML or CSS, which helps you create your website’s design using simple features. What Makes HWD Unique? As discussed earlier, HWD takes your mind off the complex coding and helps you place elements of the website with little or no knowledge of coding. For instance, when you place the first element - the paragraph on the website, it just sits there on the screen. For a non-tech-savvy person, this is nothing, but a developer knows what efforts are required to place a simple paragraph in a container and display it on the website. When a web developer places a container - a box for a paragraph it needs to adjust the container’s width, but HWD makes it easy by eliminating the width problem by taking care of it. HWD is mainly a great tool to add HTML elements to the page without coding a single thing. Once you place the elements: buttons, text, or images, you can easily match the CSS code with the theme of your website. This feature alone makes HWD above all the other website builders out there. In others, you don’t have such freedom. You’ll be given templates, and you can make the edits in those templates. With HWD, you’ll be given the freedom to do the editing yourself. You must know and understand web design concepts like box model, floating, positioning, and fundamentals of the website. It’s a slight learning curve that will give you long-term benefits. If you haven’t heard of these terms before, they are easy to learn. Simply search them on YouTube, and once you’ve got a grip on these things, you’ll be able to create some unique websites with HWD without the help of any web developer or knowledge of coding yourself. HWD For eCommerce You can integrate an eCommerce website into the designer. With eCommerce, you will be able to perform two things. Upload your categories and products, which are the base of every eCommerce website. Once the products and categories are up, you’ll be given the checkout and shopping cart feature that you can choose as per the design of your theme. HWD for eCommerce is ground-breaking. For instance, if you sell insurance and don’t know much about website development or design, using HWD, you’ll be able to add Unoccupied Property Insurance, Motor Trader Insurance, The best thing about HWD is the ease and freedom it gives over Shopify or Wix that is challenging to match. If you start using HWD, you’ll not feel comfortable using any other tool. HWD For Clients & Teams You need to know about HWD editors that the editor is super easy to use. Whether you are a team or using HWD for a client, with a bit of learning, you’ll be able to use HWD editor with ease. Whether you’re a startup owner or a medium-sized business owner COVID-19 has put everyone's lives at a halt as business people are still going through tough times. In such times it is challenging to hire a full-time developer or designer to create a website. This is where HWD will help you out. You’ll create and diversify your designs with the fantastic features that HWD gives to its users. You’ll be able to organise elements attractively. Anyone who wants to know more can always join the HWD Wishlist area, where people can discuss new features and things that they need in the tool. You might assume that there are some limitations with HWD, but when you have a limited budget or already been affected by COVID-19, HWD can help you cope-up without spending a dime on developing your website. The only thing that you need to know and learn is the learning curve that needs some time. Once you are aware of the fundamentals of web design and development, you’ll be able to create designs that will amaze you. Overall, HWD is something different from the rest. If you don’t know about website development or design, then HWD is your way out. Conclusion HWD is for people who consider coding as their enemy. Even without knowing how to code, you can create a website that can initiate your business success even after the pandemic. Indeed, you might be sceptical about using HWD or not, but if you don’t try, how will you be able to know the difference between HWD and other website builders out there. In the end, HWD is for everyone. Indeed, with a bit of a learning curve, you’ll be able to create a website that can quickly sell items online. Whether you’re a startup or a medium-sized business affected by the pandemic, developing a new website with HWD is the smartest choice you’ll make in 2022.
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