Worried that your website may not be converting customers? 7 changes you should be making today!
Anton Hilton • May 31, 2022
Worried that your website may not be converting customers? 7 changes you should be making today!
What is your ultimate goal when you own a business online?
Many people have the misconception that they need high levels of traffic in order to have a successful digital business. Yes, receiving traffic to your website is awesome and also important, but it is practically useless if that traffic does not convert. After all, you not only want visitors to your website, but you want to gain more customers.
So, are you unable to get your desired conversion outcomes from your current website? Are you getting sufficient traffic driven to your website without any significant increase in the conversion rate? Do you want to rectify all that in order to have a website that persuades your visitors to convert into your customer?
If yes, then you are at just the exact place. We have enlisted 7 of the most effective changes that you can make to your website that are guaranteed to increase your conversion rates.
So, read on to know about the 7 modifications you should be making to your website today!
- Make sure to give a deep insight into the benefits of your products/services.
- Consumers are smart. They don’t want to spend their money on something that they don’t know much about. With everything easily accessible to everybody out there, you want your products or services to stand out from the rest.
- So, make sure that you provide the visitors with every bit of information they need to know about your services and/or products. From the features of the product, its benefits, and the payment and shipment procedures, every little information must be delivered to the client through your website. It will not only help your client know about your product, but it will also help them trust you.
- Remove any unnecessary and unrequired fields.
- Adding too many fields to your website is one of the biggest reasons for decreased conversion rates. When you include too many fields, it causes a large number of users to leave the process.
- Having to answer too many questions while doing online shopping often seems like too much a task for most people. Asking too many irrelevant and unnecessary questions from your clients may leave them annoyed, triggering them to leave your website.
- So, it is best to use a minimum number of fields on your website. However, using a lesser number of fields may be insufficient. So, the key lies in finding the perfect balance between the two. You must use these fields in such a way that it enables you to get all the info without getting on the nerves of the celebrity.
- Offer a guarantee to your customer
- Consumers tend to purchase items that are least risky and most beneficial. So, how can you make them know that your products are a must-have? Add a Guarantee!
- A no-questions-asked moneyback guarantee helps the clients get rid of their fears and objections. Even if the customer never avails of this guarantee, they will still find your brand a lot more trustworthy than others.
- Who doesn’t love a promise or a guarantee when purchasing something new? I know I do, and that’s why I know that it is one of the best ways to attract customers. Plus, the increased sales will make up for any returns.
- Include reviews and testimonials
- It’s your product, of course, you will praise it! That’s usually how a customer feels when they read benefits of your product on your website. That is the reason why including testimonials and reviews from your existing customers is great idea to increase your conversions.
- When a potential client hears positive reviews from existing clients, it gives them a reason to trust you. It helps put them at ease, and persuades them to buy from you.
- Add a live chat option to your website
- How many times have you skipped buying a product from the store because you couldn’t find anyone to ask about the product?
- The same logic applies to online shopping. When a visitor wants to make a decision about buying your product, more often than not, they would like to talk to you about the product. And not being able to do so, makes them abandon the website.
- When you provide a live chat option to your website, it helps the users find answer to their queries as soon as they want to.
- Don’t overcomplicate the buying procedure.
- Short and simple form fields, user-friendly interface, a complete description of the product, and variable payment methods – these are a few things that highly attract the visitors.
- When you overcomplicate the buying procedure, the visitor usually loses interest before they could complete the whole buying procedure. The easier you make your buying procedure, the great chance there is of increased conversion on your website.
- Incorporate a strong call to action.
- The generic and overused call-to-actions, like “Sign Up” will not give you the best conversion rates. So, instead of putting up this common CTA, it is best to put in some effort and use some unique CTAs for your website.
- You need to strengthen your CTA game to increase your website conversions!
Some Final Words
We hope that these tips help you boost up the conversion rates of your website.
Yet, before you move forward and make these modifications to your website, here is a bonus tip for you that might just be the most important one! You must always remember that what works for one website may not work for another. The conversions also depend greatly on the target audience, the niche, and the offers made by the business.
So, how to make sure what works for you? Test, test, and test! Building a website is not a cookie-cutter phenomenon. And that’s why you should always keep testing to check if the alterations are helping your conversion rates or not.
Find out what works best for your business, and then start from there!
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