How to Get a beautiful website that wins customers?
For any business, the clientele is the most important thing. The reason is that clients and customers are the ones who bring business to any firm and generate revenue for it, and without revenue, no business can survive. Even a short while can be hard to go through without generating any revenue. Now, the million-dollar question is how to get this clientele and win the customer base that will not only make a single purchase but will become your loyal customers and keep making purchases from your business only. Creating brand loyalty in your customers' minds is extremely important these days, and it is extremely hard to survive in such a competitive business environment without it.
Winning customers can be an irksome job these days if you keep trying to do so using the same old traditional methods as offering trade discounts or relying on the word of mouth of your past customers. These can be very effective methods but are usually not enough. To win customers over in today’s world, you need to be creative and proactive. You need to impress your customers or potential audience using your own unique selling proposition (USP).
One of the unique selling propositions that you can effectively exploit these days is very interactive and easy to use the website. Today, for most of people, the first touch point and the starting point of their interaction with your company is through online mediums, that is, through website or through your company's application. Hence, if you want to have a lasting and good first impression, you will have to impress the people with your very well-built website.
A well-built website is a very subjective term, but it must have the following qualities:
- Easy to use: The navigation on the website should be very easy to understand. The website must clearly entail all the headings on maybe upper right corner from where the visitors can travel across the entire website. Additionally, all the important options like services offered and contact details must be readily available and accessible.
- Good-looking: If your website is very dull looking and all text and no pictures, the audience will not take much time to leave your website and visit a competitor’s website right away. The website should have an appropriate colour scheme relative to the business image and product offerings. There must be pictures and not just random pictures, but pictures related to the business itself.
- Fast: The primary reason a person visits a website and not the physical site of the business is that they want to save time and unnecessary efforts. If even the website takes a long time to load and navigate, its essence will be lost.
- Responsive: It is very much related to the last point. Being responsive means that if a visitor goes to a certain option, the website must show them the following drop-down menu or the required information right away without any lags. Additionally, there must not be any unnecessary repetitions in menus.
Web design is the most crucial point in getting a good ideal website made. Web design includes everything from getting the backend for the website made to upload all the necessary information on the website. Several platforms can be used for web design and people use different platforms for different reasons.
One of the platforms that are most commonly used is WordPress. Most people use WordPress because it is open source and free to use. It does not require a lot of training or expertise to use. Beginners can use it very easily. However, people who use WordPress and who think it is one of the best platforms to use, fail to acknowledge what they are missing out on by not considering other options and paying a bit for them. WordPress is used by a lot of companies and individuals, and using it might mean that you lose your uniqueness, and there is a high chance that your closest competitor uses the same theme from WordPress that you have used. This leads to the customer not being able to differentiate between yours and your competitor's website.
Other platforms like HWD offer a wide number of features which comprise features that WordPress offers and even more over and above those features. One of those additional features is the availability of a large range of prebuilt sections like testimonials, FAQs, pricing plans, about us and so on. You just need to click on the new section button and choose from a wide variety of options from all these categories. You are also allowed to add certain widgets and action buttons on your page, such as maps, click to call, social media handles and so on. WordPress is very limited in such aspects and does not allow all these privileges.
Adding to this, WordPress does not possess as high-speed operations as any other platforms. The reason being straightforward to understand: WordPress has a free plan, unlike other platforms, and a lot of people from across the world use WordPress. Several other platforms are built on Amazon Web Services that allows quick page loading and very reliable operations set.
One of the most important cons of using WordPress is its limit in the ecommerce area. To use ecommerce features on WordPress, you will have to apply several different plugins and maybe pay for them differently. The efforts required to do so will also include learning how to code too. However, this isn’t the case with other platforms. Adding ecommerce buttons on other platforms is not that difficult and can be done without much of a hassle with just a click of a button.
HWD allows you all the features offered by WordPress and even more. Making changes to your webpage was never so easy and quick as it is now with the use of HWD. Adding to this, it is always up and running and allows a very safe and secure platform for businesses’ websites. The team is very helpful and approachable for any query that the business might have with their website.
