How To Improve Your SEO Rankings & Beat Your Competition in 2022

Anton Hilton • Jun 01, 2022

How To Improve Your SEO Rankings & Beat Your Competition in 2022


All the technological advancements in the past few years have significantly increased the public's online presence around the world. People have access to the internet on their smartphones, computers, watches, and even their glasses, among other gadgets. Apart from the easy access, the global pandemic has confined the majority of the people to their homes due to all the restrictions and curfews. Therefore, businesses all around the world have started going online to continue raking in more customers.


However, just setting up a website would not bring traffic to it. There would be hundreds or even thousands of businesses that offer similar products or services on the internet. Moreover, users typically don't even go beyond the second or third page on the search engine results. So, what should you do here? Well, Search Engine Optimization (SEO) is the golden key to success. To help you out, here are some of the ways that help you improve your SEO rankings and beat your competition in 2022!


Improve User Experience On Your Website

The first and most important thing you need to ensure is that your website provides the best possible user experience. The reason for this is pretty straightforward. Poor quality websites seldom rank high on popular search engines like Google. You need to ensure that your website is always updated, trustworthy and the loading times are minimal. 


Additionally, here are some of the things you can follow to improve the user experience on your business's website.

  • Make sure that you write quality content on the website, rather than just unnecessary and useless stuff, as it would only make it boring to the user.
  • Try and add shorter paragraphs with mixed sentence lengths as you don't want users to differentiate and identify whatever they are looking for.
  • Add images and other visual elements and include headings, reasonable white spaces, and bullet points to keep the content appealing and attractive to the user.

Optimize For Voice Search

Next up, make sure that you include Voice Search optimization in your SEO strategy. The use of Voice Search is consistently increasing, and the unfortunate thing about this is that normal SEO does not optimize for Voice Search. The reason for this is simple. The process of showing results when searching by typing is different as compared to when you search it by voice. 


For instance, if you are typing "cat's diet," the search engine would show results for those keywords. However, if you are voice searching for the same question, you would probably say something like, "what do cats eat?" Hence, the results would be different to an extent for both questions. So, keep ahead of the competition and optimize for Voice Search as well!


Website Design For Mobile

In a world full of smartphones, you would never be able to fully reap the benefits of SEO if your website is not well optimized for a mobile device. After all, the majority of searches are made from a mobile, and half of the purchases take place on it. Therefore, if your business's website is not compatible or optimized for a mobile phone, you will seriously fall behind your competition!


Take Complete Advantage Of YouTube SEO

YouTube is the second most popular search engine and social media platform, coming right after Google and Facebook, respectively. It boasts a whopping 2 billion monthly users and over a billion hours of watch time every single day! So, don't forget to include video marketing for the products or services you offer in your SEO campaign and take full advantage of YouTube. 


Here are some tips to help you optimize your content on YouTube after you upload a top-notch video!

  • Include keywords in the title and make it appealing enough to convince more users to click on it. 
  • Write a summary of the video in the description, which includes some of the target keywords so that users can get an idea of what the video is about. 
  • Add a customized thumbnail that illustrates what the video is about. Keep in mind that even if you have the best video on the internet, a poor and unattractive thumbnail would have an immense adverse effect on the performance.


Target Local Searchers

About half of the searches from users on Google are regarding local information. These can include the following:

  • Local shops
  • Contact numbers
  • Opening hours
  • Addresses


So, if you have a business that relies on customers visiting in person, you really need to focus on local SEO. Although you don't need to have a website, you still need to make sure that you work on local SEO to ensure that your business ranks higher in search results when people search for a service or a product that you offer within your vicinity. 


Keep On Tracking And Adjusting Your SEO Strategy

Lastly, keep on tracking your SEO performance and make regular adjustments to ensure that you are not wasting any resources or time and enjoy the most benefits out of SEO. Find answers for all the relevant questions such as:

  • What type of content was the most appealing to your customers?
  • Which part of your website had the most issues with the overall user experience?
  • Which webpage on your website was least visited by the users, and what is the reason behind it?
  • Which style of keyword should you concentrate on your website in the future?


Once you find answers to these questions and many more similar ones, you would be able to change the SEO strategies until they meet all your requirements.


Conclusion

In a nutshell, if you want to stay ahead of the competition in 2022, you need to follow the aforementioned ways to improve your SEO rankings. Doing so will not only attract more potential customers but will also help you stay way ahead of all your competitors!


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