Why you should focus on improving your website during corona times, DON'T LET YOUR website BE QUARANTINED!
Why you should focus on improving your website during corona times, DON'T LET YOUR website BE QUARANTINED!
The pandemic has paved the way businesses operate in the year 2020. Especially startups in the USA and worldwide were closed due to the unexpected COVID-19 loss everyone faced.
A
survey by PNAS concluded that nearly
43% means 5,800 small businesses have faced temporary closure of their business or faced a massive loss in their business.
As a result, these businesses were forced to evolve with the new business operation. The way customers interact with the business has also changed.
With zero physical interaction with the brand, customers mainly look towards the website to create trust and deliver value.
For any business, these are alarming times. The only way to increase your sales and sustain the pandemic is to upgrade your web design. When the website gets an update, it provides an opportunity for the brand to attract and engage more customers.
Here are some changes that you can make to compete smartly and build trust at the same time.
Improve Page Loading Time
The first thing that every business owner needs to understand is customers of today are impatient. If your website is taking a long time to load, they will move to your competitor.
Website loading time impacts the perception that you create on the customer. Moreover, a website that loads quickly ranks high in Google search results.
There are free tools like
Pindgom that'll help you identify the problem in your website. You can forward these problems to your website designer, and they'll take care of the website speed.
A slow website makes it hard to find on Google, and even if anyone finds it by chance, they will not stick to it for long. So, it's better to make the necessary changes and work on the website speed.
Experiment With Colours Of CTA Button
At times, changing the most superficial detail, like changing the CTA button's colors, can improve the sales on your website. Your goal is for the customer to click that button. Mostly, website owners focus on the button's microphone – the text, which is also vital. But the first impression is the colour of the button.
A website design expert in web design Leicester agency shares his experience,
'We were amazed how changing simple colours of the CTA button improved our sales drastically.'
Every colour impacts the psychology of the audience, which can be used for your benefit. Beta test various colours and see which colours are affecting your target audience. Can you even imagine changing one colour can boost your sales?
Updating Content Will Keep You On Top Of Search Results
A huge part of website design is content. After the pandemic, customers don't know which brands to trust, and is it safe to buy products from a new brand? In such a situation, updating content regularly will help in making the right decision.
You need to optimize the content for search engine pages. It's essential to keep your content alive by upgrading it often according to the market trends.
If you haven't done so, take this time as an opportunity to audit the current content of your website. A senior website designer at a web design Derby agency shares some tips to make the content engaging and persuasive:
Keep it short, keep it simple, and use reliable sources to make it authentic and optimize keywords to rank high in Google.
Don't make the mistake of hiring cheap content writers to write content for your website. Or avoid copying content from another website. Duplicate content is a big no-no when it comes to ranking in Google. It might risk your website being blacklisted, and Google will hide links in the search results.
Use High-Quality Images & Videos
No one can underestimate the power of images and videos to attract and engage people. Sure, great content will help, but the images will keep the users on your website. A picture can create an emotional bond with the reader and gives them a reason to stick to your website.
Moreover, images play an important role when people make buying decisions. The quality of the pictures says a lot about the brand. And high-quality images give an impression that the brand is serious about its products and services.
If a customer sees an actual product image, they'll not go elsewhere to buy that product. They will prefer a product that has a real image on the website. If possible, try to use various angles of the same product. This gives customers a close look at the product and experiences it before buying it.
Offer Remarkable Customer Service
The pandemic has affected the lives of people in ways you cannot comprehend. And if customers are buying from you, consider it as a blessing. The shoppers are already frustrated, making it even more challenging when they go through a busy phone line to file a complaint.
You need to avoid similar problems for your business. A live chat can be a lifesaver for your business. The angry customers can rant their problems directly to you, allowing you to serve them better.
The customers who experience good customer support often share the experience with friends and family. So, make it a habit to treat customers with care, love, and respect.
If they face any problem, ensure that you give them a timeline on which their problem will be resolved. You need to ensure that their problem gets resolved quickly.
Closing Thoughts
Whether you believe it or not, but the post-pandemic had affected the ways we do business. Customers are now looking for brands that provide them more ease rather than just economical pricing. They are looking for a brand that saves their time and understands their needs quickly.
To do this, you need to develop a simple, intuitive, and user-friendly website design. We can help you in this regard. Just give us a try, and we will transform your website in no-time.
If this seems overwhelming to you, we can reach us – we are a web design Nottingham agency, and we are also very close to people's hearts.
