On-SERP SEO And Why It Is The Future Of SEO

Anton Hilton • Jun 01, 2022

The SEO game is forever changing. There are always new and more efficient techniques and strategies to reap the most benefits out of SEO. If we go back a few years, a few backlinks and the use of the right keywords were enough to rank high on Google search results. However, that is not the case anymore. There is a lot more that you need to do to ensure that your website ranks high on the search engine so you can rake in more followers. 


Unlike the traditional SEO approach that targets improving and monitoring organic ranking, you need to embrace on-SERP SEO, which is a more integrated strategy. With its help, you would be able to achieve more business value from every query.


What Is on-SERP SEO?

Unlike traditional Search Engine Optimisation, on-SERP is not very well known among the general public. However, all those businesses that make use of it along with SEO are able to beat their competition online and generate more leads. It is basically a multi-faceted search engine optimisation strategy that focuses on obtaining as much the most area in each target Google SERP as it possibly can. Don't yet quite understand it? Well, here is an example to make things easier for you.


When you search for the "burger" on your mobile, you get tons of results on Google. These results include the following:

  • The featured snippet with image results
  • Top questions that people ask along with answers (often video answers)
  • Video carousel showing all videos related to burger
  • Related entities (businesses that sell burger or are related to burgers in any way)
  • All the related searches to a burger (fries, sauces, etc.)
  • Any related content to a burger (such as blogs, articles, news, etc.)


Do you understand the point? Google now shows much more than those simple blue clickable links. Traditional SEO helps you out with just the organic traffic coming towards your website. However, things have changed a lot now, and simple SEO does not help you out much. Instead of just trying to rank higher on organic listings, here are some other things that you need to focus on:

  • Appearing in the little snippet box that is featured on the search result page
  • Possibly have a video that would be highlighted in the video carousel
  • Make sure that your website shows in the results if a user click on related searches
  • Ensure that your business/brand is listed as a related entity
  • Make sure that your website has content related to the "Interesting finds" section


However, do keep in mind that each Google SERP is different and needs an authentic approach to give your brand as much exposure as possible. So, keep yourself ahead of all the competition and make full use of on-SERP SEO strategies with the help of professionals!


How Is It The Future Of SEO?

From all that we stated above and the example we gave, you must have gotten some idea about how important and different on-SERP SEO actually is for a business's online presence. Apart from that, most of the online traffic goes to Google if they want to search for anything. Other search engines such as Yahoo, Bing, etc., receive very little traffic. 


So, solely relying on organic search engine optimisation to receive more traffic might work for you if you want to rank higher on search engines other than Google. However, if you want to lead on Google, you need to make sure that you apply on-SERP SEO strategies. After all, Google is the leading search engine, and its algorithms and its working methods have a significant impact on how well your online business performs.


How Google Shows Things Without Needing You To Click Using SERPs

Google is constantly trying to make things easier and easier for its users. It does not want them to click on a link to get answers to a simple and straightforward query. Hence, it displays all the relevant information right in front of you, so you can use Google SERP to get answers. For instance, if you search for the time, just type in what the time is in my location right now. Google will show you the result without having you click on a link to see it.


Similarly, this works for several other simple and straightforward queries. If you want to know what the weather is, just type in "weather in *location*" and Google will show the result on the top. If you want to know who is winning the cricket match right now, simply ask Google for the score updates, and it will give you all the live updates! 


All of these results are displayed to you without needing to click on a specific link. You get answers to your queries in an instant, making it really convenient. SERPs are there to give you an answer to a simple query. However, if you want to get into more detail or search for something for research purposes, you always have the option to click on links.


Conclusion

As Google's search results are becoming richer and more interactive over time, you need to have an expert SEO strategy and content marketing techniques to ensure the online presence of your website. You need to consider the search result page as a whole, and not just the organic search listings, as it is the thing of the past. There is much more in Google search results than just simple blue links. Ask yourself the questions like the following ones to get a better idea of what you need to do:

  • Do you want your website to be featured or prefer keeping the standard organic listing?
  • Can your images be used to brand your website?
  • Which structured markup elements or content types do you need to rank in more search sections?


Finally, optimise your website accordingly to ensure the most visibility on multiple devices on Google and enjoy more organic traffic!

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How HWD Can Rebuild Your Business In COVID-19?

By Anton Hilton • 02 Jun, 2022
COVID-19 has hit us like a sledgehammer. From losing people to unbearable loss in business, everyone is still unable to recover from the pandemic’s after effects. But for entrepreneurs, this emerged as an opportunity to reset their business or start something from scratch. Even people who have a product idea or a service to sell will find this blog quite helpful. We are talking about a magical tool. A tool that will help you create a website in a hassle-free manner. HWD is a Photoshop-like design tool that eliminates the need for coding and allows users to create beautiful websites with just a few clicks. Although some countless tools and add-ons claim to do the same, HWD outwits them with its creativity, innovation, and ease of use. It’s a new generation tool that helps designers save some energy and create a fascinating website. The most significant advantage of using HWD is its ability to give you front-end coding without prior knowledge of coding. The front-end is like HTML or CSS, which helps you create your website’s design using simple features. What Makes HWD Unique? As discussed earlier, HWD takes your mind off the complex coding and helps you place elements of the website with little or no knowledge of coding. For instance, when you place the first element - the paragraph on the website, it just sits there on the screen. For a non-tech-savvy person, this is nothing, but a developer knows what efforts are required to place a simple paragraph in a container and display it on the website. When a web developer places a container - a box for a paragraph it needs to adjust the container’s width, but HWD makes it easy by eliminating the width problem by taking care of it. HWD is mainly a great tool to add HTML elements to the page without coding a single thing. Once you place the elements: buttons, text, or images, you can easily match the CSS code with the theme of your website. This feature alone makes HWD above all the other website builders out there. In others, you don’t have such freedom. You’ll be given templates, and you can make the edits in those templates. With HWD, you’ll be given the freedom to do the editing yourself. You must know and understand web design concepts like box model, floating, positioning, and fundamentals of the website. It’s a slight learning curve that will give you long-term benefits. If you haven’t heard of these terms before, they are easy to learn. Simply search them on YouTube, and once you’ve got a grip on these things, you’ll be able to create some unique websites with HWD without the help of any web developer or knowledge of coding yourself. HWD For eCommerce You can integrate an eCommerce website into the designer. With eCommerce, you will be able to perform two things. Upload your categories and products, which are the base of every eCommerce website. Once the products and categories are up, you’ll be given the checkout and shopping cart feature that you can choose as per the design of your theme. HWD for eCommerce is ground-breaking. For instance, if you sell insurance and don’t know much about website development or design, using HWD, you’ll be able to add Unoccupied Property Insurance, Motor Trader Insurance, The best thing about HWD is the ease and freedom it gives over Shopify or Wix that is challenging to match. If you start using HWD, you’ll not feel comfortable using any other tool. HWD For Clients & Teams You need to know about HWD editors that the editor is super easy to use. Whether you are a team or using HWD for a client, with a bit of learning, you’ll be able to use HWD editor with ease. Whether you’re a startup owner or a medium-sized business owner COVID-19 has put everyone's lives at a halt as business people are still going through tough times. In such times it is challenging to hire a full-time developer or designer to create a website. This is where HWD will help you out. You’ll create and diversify your designs with the fantastic features that HWD gives to its users. You’ll be able to organise elements attractively. Anyone who wants to know more can always join the HWD Wishlist area, where people can discuss new features and things that they need in the tool. You might assume that there are some limitations with HWD, but when you have a limited budget or already been affected by COVID-19, HWD can help you cope-up without spending a dime on developing your website. The only thing that you need to know and learn is the learning curve that needs some time. Once you are aware of the fundamentals of web design and development, you’ll be able to create designs that will amaze you. Overall, HWD is something different from the rest. If you don’t know about website development or design, then HWD is your way out. Conclusion HWD is for people who consider coding as their enemy. Even without knowing how to code, you can create a website that can initiate your business success even after the pandemic. Indeed, you might be sceptical about using HWD or not, but if you don’t try, how will you be able to know the difference between HWD and other website builders out there. In the end, HWD is for everyone. Indeed, with a bit of a learning curve, you’ll be able to create a website that can quickly sell items online. Whether you’re a startup or a medium-sized business affected by the pandemic, developing a new website with HWD is the smartest choice you’ll make in 2022.
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